How to Avoid Getting Overcharged for a New Website
Getting a new website is a big step for your business.
But how can you be sure you’re not paying too much and getting overcharged?
In this guide I’ll show you what to look for and how to make the right choice for your situation.
Define the Purpose of Your New Website
Start by asking this simple question:
What do I want my website to do?
It’s typically one of the following.
Get Leads: Some websites are made to bring in new leads from different marketing efforts (e.g local service businesses).
Sell Products Online: Others are built to sell products (e.g. e-commerce).
Brand Awareness: Some are meant to help people find your business online as they see your business in public (e.g. restaurants).
When you know your goal, you’ll be able to ask for the right things. You won’t end up paying for things you don’t need.
Here are a few examples:
- A plumber might need a site that lets people find them online locally, explain their services and book appointments.
- A restaurant might need to be found online locally and then provide hours, a menu, and directions.
- An e-commerce business might want to be found online and sell products across the USA.
If a web designer doesn’t ask what your goals are, that’s a problem. They might be pushing a “one-size-fits-all” website that costs more but helps less.
While getting a fair price is important, a website that moves your business forward is the main goal.
Further reading: How to budget for a new website.
Get Multiple Quotes and Learn The Averages
Like every other industry, there are going rates for a new website and website design.
By getting multiple quotes, you’ll begin to see a pattern and build a frame of reference for your budget range.
So don’t settle for the first website quote you receive.
Reach out to several local web designers or agencies and ask for quotes.
This allows you to compare prices and services and get a sense of industry averages.
When reviewing quotes, look at:
- Design: Is it a custom design or a template?
- Content: Will they write and upload your content?
- Functionality: What features are included?
- SEO: Will they optimize your site for search engines?
- Support: Is ongoing support or maintenance included?
This will help you see what you’re paying for and ensures you’re comparing similar services.
Most importantly, only buy the things that help move your business forward.
Further reading: How much does a website cost.
Some Red Flags
Be cautious of:
Not Local: A local address and phone number should be on their website. Call to verify.
Lack of identity: They are unwilling to either meet in-person or by video.
Vague Proposals: Lack of detail can indicate a lack of understanding or preparation.
Unrealistic Promises: Guarantees of instant results and/or #1 rankings at very low prices.
Lack of Customization: Generic proposals that don’t address your specific needs.
The two big factors for a new websites are cost and results.
Over focusing on getting the lowest cost can actually cost your business in the long run.
It’s important to balance both.
Understand the Long-Term Costs
The initial design is just one part of the total cost.
Consider ongoing expenses like:
- Hosting: Where your website lives online.
- Domain renewal: Keeping your website address active.
- Maintenance: Updating software and fixing issues.
- Content updates: Adding new information or features.
Discuss these costs upfront with your designer to avoid surprises later.
Conclusion
By defining the kind of website you need, comparing quotes and understanding the market rates you’ll be able to make the best decision for your business.