How to Add a User to Google Analytics
Wondering how to add a user to Google Analytics?
In this step-by-step guide we’ll walk through how to add a user without compromising your access or control.
Typically, adding a user is necessary if you’re working with a marketing agency that’s handling your SEO (search engine optimization), digital ads or some other digital marketing service.
Allowing a marketing partner access will help them have the most accurate information, so you can make the best decisions about your marketing together.
It’s strongly encouraged that you add a user instead of handing over your admin login information.
Add a User to Google Analytics
- Login to your Google Analytics account.
3. In the top left hand corner, verify that you’re giving access to the right account.
5. In the top right corner, click on the blue ‘plus’ sign and select Add Users.
6. Add the person’s email, check box for ‘Notify new users by email’ and select Editor.
Conclusion
That’s it. You’re all set.
The invited user will receive an email with a link so they can get access.
Allowing ‘Editor’ access means that you are maintaining admin control over your Google Analytics account, while also allowing your marketing partners the ability to get accurate traffic data.
Next up, this is a good time to add a user to Google Search Console.